Argan Dune House

“ My mother, my grandmother, my aunts… they had this secret that only transmission whispers: that of taking care of oneself with what nature has most noble. Argan oil to style my childhood hair. Prickly pear oil to illuminate their skin, preserving its shine, strength, and softness. These rituals—simple in appearance—were in reality heirlooms, treasures.

It is from these memories, from this light, from this land, that Dune d'Argan was born . A beauty house inspired by the authenticity of Morocco and designed with the elegance of the French eye. A brand that does not only offer care, but that tells a story: mine, that of my roots, and of all the women who, like me, carry within them several cultures, several nuances.

At the heart of these traditions is also the Hammam—a sanctuary of purification and well-being, where the body and mind are freed from the superfluous. I remember the enveloping vapors, the silence punctuated by stifled laughter, the gentle but firm gestures of the black soap scrub. This ancestral ritual, based on crushed black olives and precious oils, deeply purifies the skin and prepares the body to receive the benefits of the treatments. It's a ceremony. A sensory journey. A rebirth.

Today, Dune d'Argan
is a tribute to ancestral traditions, to the power of natural ingredients, to this rare and precious prickly pear oil, used for generations for its exceptional virtues: regenerating, anti-aging, radiant. A beauty elixir passed down from mother to daughter, from soul to soul.

Each bottle, each treatment, each perfume contains more than a product: an emotion, a memory, an art of living.

This is what I want to share through the Dune d'Argan —a bridge between the dunes of my childhood and the contemporary demand for luxury. A world where beauty draws its strength from its origins, and its grace from nature."

Leila